THIS SITE IS NOW CLOSED:  As regular readers of The Chronicles will know, this site has now been superseded by an exciting brand new site at www.first4auto.com.  Whether your interest is in motorcycles, cars, vans, trucks, buses, motorsport or classic and vintage vehicles, first4auto.com is the place to go ...for all things automotive.

Thank you for your continued support and apologies if the closure of this site has resulted in any inconvenience to you.  

We hope - and would welcome you - to visit us at first4auto.com

Monday 1^st April is an important day for us as this will be the day we will bid farewell to The Chronicles at MerMor Motor Media and welcome first4auto.com.

Whether you are an enthusiast, a prospective buyer, a decision maker within a business or fleet environment, or a combination of all three, first4auto will be the only website that covers everything from mopeds and motorcycles through to cars, vans, trucks and buses and on to motorsport or vintage, classic and vehicles of yesteryear.

The 30,000 supporters of The Chronicles will be very familiar with the regular bulletins we have been providing over the past few months providing updates on our progress. But now, following six months of development, first4auto will finally be a permanent replacement.

Recognising the plethora of good quality motoring material available across the web, our ambition is to continually develop first4auto over the next six years, in line with our long-term strategy.

Each quarter, we will look to introduce new ‘chapters’ that will look to identify ‘best in class’ and surpass it, thus consolidating and then building our position within the market place by bringing the latest, accurate, highest quality reporting across every aspect of motoring.

So, from showcasing future models to reporting on the latest changes in the law, our ambition is to make first4auto the place to come …for all things automotive.  We have and will always continue to be dedicated to bringing you the latest news, high quality features and reviews as well as providing expert, impartial advice without compromise.



And if this isn’t enough, many of our press announcements and articles and all of our road tests are accompanied by the most comprehensive galleries available anywhere else – something you said you liked about The Chronicles and would like to be maintained and built on in first4auto.

We would like to thank each and every one of our 30,000 regular readers for their continued support. We now kindly request that you stay on line with, and bid farewell to The Chronicles and put a note in your diary to log onto www.first4auto.com at 5pm on and join us on the place to go …for all things automotive.

Our best and kindest wishes from everyone here at MerMor Motor Media.

ANDREW MERRRIT-MORLING

Principal at MerMor Motor Media

Editor of The Chronicles and first4auto.com

MerMor Motor Media is proud to unveil the logo for first4auto.com, the permanent successor website to The Chronicles at mermormotormedia.com.

Designed to be striking, modern but instantly recognisable and long-lasting, the font is a unique design and was chosen for its clean styles. The individual letters which make up the first4auto name also represent the flowing curves of a road.

The colours echo those of MerMor Motor Media, the holding company of first4auto.com and the company which will be "powering" the new website. This means that the continuity between the holding company and the trading company will be instantly recognisable as being related. The emphasis has been deliberately on the '4' and is intended to draw your eye to the whole logo.

The tagline holds a special significance too. It's text is in traditional Times New Roman since it provides impact and has historical significance to the press industry - something we were keen to maintain. But perhaps of more importance is the wording of the tagline, "...... for all things automotive".

This signifies the ambitions of the management of MerMor Motor Media to develop a brand which will grow its breadth and scope of coverage. It is this aspect that will make first4auto.com a genuinely unique automotive website - not just nationally, but globally. More details on this will be released regularly as the six-year strategy that supports first4auto.com is enacted.

The final logo was chosen from 17 designs which were submitted to a the first4auto.com Readership Advisory Committee. This community - in effect our non-executive directors - were consulted and invited to vote on all the designs via a number of different voting rounds.

Andrew Merritt-Morling, Principal of MerMor Motor Media, said, "this is the first public unveiling of the new first4auto.com logo. We hope it fully conveys what it is we are trying to achieve with the website. The process used to develop the concept logo will be the same process adopted for the whole first4auto.com website."



Lee Cockerill, Head of Technical Development at first4auto.com with overall responsibility for designing the look and feel of the new website, added, "the first4auto.com website will be as clean and fresh as the logo depicts. Our primary aim has been to develop a user friendly site which is searchable, easily navigable and attractive to look at. This is what our Readership Advisory Community has told us are its top three requirements. The unveiling of the logo today is only our first step."

It is still not too late for readers to join the Readership Advisory Community where the free membership will entitle them to help shape the future look, feel and strategy of first4auto.com - plus provide other benefits as the company continues to develop.

Readers who wish to be a part of the first4auto.com Readership Advisory Community should visit the holding page for first4auto.com and sign-up with their email address to receive regular updates. Anyone who does so before the formal launch of the website on 1st April 2013 will automatically become a member of the Readership Advisory Community.